- Star Yak Ranch, owned by Jeffree Star, will begin selling yak meat through its online store.
- Star trademarked Star Yak Ranch in categories such as butcher services in September 2021.
- Star confirmed the new venture to Insider and addressed fan criticism.
Jeffree Star will begin selling yak meat through his Wyoming-based company, Star Yak Ranch, located in Casper.
Star Yak Ranch announced in an Instagram post on Friday that it will begin selling packaged yak meat through its online store as early as June. He also announced the products on the Star Yak Ranch Facebook page.
“Our delicious grass-fed #Yak meat will soon be available on our online store, hoping next month,” Star Yak Ranch wrote in the caption of the post, adding that Star Yak Ranch would be selling its yak meat to local residents of Casper and Wyoming on Saturday. during a pop-up event. Star Yak Ranch shared a photo of Star posing with local customers in a Facebook post.
This comes eight months after Insider previously reported that Jeffree Star LLC filed a Star Yak Ranch trademark in categories including butcher services, apparel and edible pet treats last September. Insider reported that Tibetan yaks are native to the Himalayas and are ox-like animals that can be bred for a variety of reasons, such as yarn made from yak fur and meat.
According to Insider’s report, Star responded to complaints about the potential sale of yak meat on Snapchat after speculation erupted online.
“So let’s say I mark it for yarn, cheese, breeding, butchery, etc., that doesn’t mean I do any of those things,” Star said in the Snapchat video. “When I lay on a yak and name it, nothing happens but brush it, love it, and feed it.”
On Saturday, Star responded to the criticism in a chat with Insider.
“People keep saying, in the last 24 hours, ‘Well, Jeffrey, a year ago you said you were only going to use your pets for X, Y, and Z. ‘ But I think people forget that you can change your mind too,” Star said, adding that her business plan has “evolved” over the past year.
“People keep making jokes like, ‘Are you slaughtering Swiss Chocolate and Buster?'” Star told Insider, referring to two of his yaks. “Any yak with a name tag is our pet, and we have a pasture at the back of my land where we just make food.”
Star, who said most of her yaks are for breeding and pets, also acknowledged fans who questioned the company because her makeup and cosmetics line was vegan and cruelty-free. While he considered it “disgusting” to test cosmetics on animals, he is intrigued by the “pasture-to-table” lifestyle.
“The idea of raising an animal in peace and happiness from pasture to plate is something you don’t learn living in a big city like LA,” Star told Insider.
Long-time Star fans probably remember the prominent role fast food played in Star content
Star has gained millions of views for mukbang content and similar videos.
“I was very pro-fast food on my social media. It was really my thing to wear Louis Vuitton and go to McDonald’s,” Star told Insider. “After years of this, it made me tired. My skin didn’t look as good as it used to.”
Star also said he became seriously interested in yaks after moving to Wyoming.
“When I moved to Casper, I Googled ‘Wyoming yaks’ and came across a yaks ranch 30 miles away,” Star continued. “After becoming friends with them, I kind of did an internship at their ranch.”
Star began documenting his move from Los Angeles to Casper, Wyoming in August 2020. He purchased a $1.1 million ranch and said he owned over 500 acres of property. Star previously lived in his infamous $14.6 million Hidden Hills mansion which he frequently featured in his online content.
“The makeup mogul has become a meat mogul,” Star told Insider. “It may be a little shocking to people, but it feels natural to me.”