MIAMI & TORONTO – (COMMERCIAL THREAD) – Flora Growth Corp. (NASDAQ: FLGC) (âFloraâ or the âCompanyâ), a leading cultivator and manufacturer of outdoor cannabis products and global brands, today announced that its Flora Beauty division has signed an agreement with SHOWFIELDS will showcase its two skincare brands, MIND Naturals and Awe (Ã), at its flagship store in South Beach, Miami, as well as through its online store. The campaign launch is slated to begin on November 8e, 2021.
SHOWFIELDS is a revolutionary retail concept designed to engage and inspire the journey of discovery through revolving experiences with brands and communities, creating a stage for immersive storytelling to unlock new channels for offline growth. The inclusion of the Flora Beauty brands underscores the appeal of these new brands and is expected to create significant brand awareness among the American consumer ahead of the holiday season.
âWe are very happy to see a forward thinking retailer like SHOWFIELDS researching our brands for their new flagship location. Beyond the ability to generate additional income, we are thrilled to be a part of this innovative concept that reinvents experiential retailing and gives us the opportunity to tell the compelling stories of these brands, âsaid Luis Merchan, President and CEO of Flora Growth. âAs mission-driven brands, the ability to gain visibility and credibility with a partner like SHOWFIELDS validates the cultural relevance of MIND Naturals and Awe (Ã) and demonstrates their ultimate potential as we continue to increase awareness. of the market to the American consumer. ”
This opportunity was realized thanks to the major recognition of the Mind Naturals brand during the 2021 Cosmoprof North America (âCPNAâ) event. Specifically, MIND Naturals’ CBD-rich moisturizer was selected for its innovation in biodegradable packaging and featured in a report on the most forward-thinking products from CPNA exhibitors produced in collaboration with renowned international authority. beauty trend forecaster, BEAUTYSTREAMS.
SHOWFIELDS is the ultimate curator of the most interesting brands, stories and unique experiences from around the world. With its mission to bring inspiration to all who cross its threshold, the brand empowers creators to unlock retail as a channel and run ‘retail campaigns’ using its platform. -exclusive digital and physical form. The flagship retail concept location is at 11 Bond Street, New York City, with its second location recently opened in December 2020 at 530 Lincoln Road, Miami, and pop-up experiential locations such as SHOWFIELDS x Los Angeles at Century City launched this year. For more information, please visit https://showfields.com/.
About Flora Growth Corp.
Flora is a cannabis company that relies on natural and profitable growing practices to supply cannabis derivatives to its various cosmetics, hemp textiles, and food and beverage business divisions. As the operator of one of the world’s largest outdoor growing facilities, Flora strives to bring a premium premium product to market at prices below market prices. By prioritizing natural ingredients and value chain sustainability in its portfolio, Flora creates premium products that help consumers restore themselves and prosper. Visit www.floragrowth.ca or follow @floragrowthcorp on social media for more information.
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