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Founder makes room for queer people in beauty


Photo: Courtesy of Gloria Noto

As someone who battled acne throughout her 20s and as a makeup artist in the fashion and beauty industries for 15 years, Gloria Noto has had countless conversations about the skin. Eventually, she founded her eponymous skincare brand, Noto Botanics. Its line includes serums, oils, cleansers, mists, moisturizers and some beauty products. Noto launched the brand in the hope of bringing more inclusion to the world of clean beauty; everything she offers is made for all skin types and types. Plus, everything is vegan, cruelty-free, and eco-friendly.

“Besides learning on my own, listening to people’s questions, needs, wants and wants is what fascinated me with skin care,” Noto told Cut. “Years of developing my formulas based on my personal discoveries is what makes my range unique. Learning which ingredients were clean and beneficial for multi-purpose, multi-genre folx is what sets Noto apart.

We spoke with Noto about cooking, microdosing and wearing custom costumes made by his partner.

Rooted Oil Noto Botanics

Which item from your brand is particularly important to you?
Rooted oil. Originally when I did this it was one of the first times I started playing with blend oils for myself. It was a very organic and intuitive process for me. I would open bottles and smell them, put them next to other bottles and smell them together, moving away from what my body felt when combined. I wanted this scent to be purely intuitive and divine. When I was wearing the final formula I would get pulled over and complete strangers would ask me what I was wearing and then I would ask them how they could get their hands on the scent. This was before I started Noto. It gave me the courage to start my line because I knew I was doing something that others would find joy in.

How to thank someone for a gift?
I like to thank someone by cooking them a delicious meal or inviting them to stay at my lakefront house in A in the mountain woods outside of LA if we are close. Cooking someone’s meal shows some of the deepest forms of love and gratitude.

What would you never wear?
In my opinion, there are no trendy rules, and I’ve learned to never say never.

What is your dream vacation?
The one I’m about to go on! Visiting the beaches and towns of Italy with my partner. Eat and drink, soak in salt water and meet strangers.

What’s a good book on your coffee table right now?
Giovanni’s bedroom, by James Baldwin.

The last show that you watched in a row?
Eurotrash – the years when Jean Paul Gaultier was co-host. You can find them on YouTube.

What is your guilty pleasure?
I find no guilt in the fun. And one thing I like to indulge myself with is drinking mezcal-based Shy Sours.

A secret to organizing a good party?
A tiny microdose of mushrooms so I can be present, relax, have fun and not run like crazy.

What is the trend that you like right now?
Sewing is making a comeback. I ask my partner, Ash Owens, to make me a bespoke suit (@suitedatelier). I am excited to go to the farmers market, business meetings, openings and visit my flagship store in LA in this costume.

The one you don’t understand?
I don’t think it’s fair to try to figure everything out or even judge something that I don’t fully understand. I’m thankful that people are trying to bring new things to life, even if it’s not for me. I prefer the efforts to be there than not.

Favorite restaurant in New York?
I love Dr Clark in Chinatown. This is amazing Japanese food that my friends brought to us a few weeks ago. I also like Bakeri coffee.

What’s the one thing you could eat everyday for the rest of your life?

What shoes do you wear most often?
I love my Intentionally Blank olive green loafers with gold buckle details. I also like to be barefoot.

What are the three inanimate objects that bring you joy?

Peloton bike

“I hated it at first, but I’m finally starting to feel better. I love to sweat, so it was nice.

Brightland The Duo Olive Oil Set

“Basically I put olive oil on everything I eat and even put a touch on my puppy’s dog food for her to enjoy.”

Eileen Fisher grained Italian leather belt bag

“Before, I always had my wallet and keys in my pockets. I’ve never really felt comfortable carrying a handbag or just haven’t found the right one that doesn’t make me feel like an ultra-woman. I received this fanny pack and haven’t stopped using it since. I understand why this stuff is useful, finally!

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