In Bustle’s Beauty Detail, we dive into the beauty kits of our favorite talents for information on the rituals that keep them glowing and the MVPs (most valuable products) they can’t live without. Here, Jonathan Van Ness tells Bustle about the launch of a hair care line, the hairstyle they regret and what to expect for the next season of Queer Eye.
A new haircut can do a lot, especially if you don’t like the result. Of course, that can put you in a bad mood. But on a deeper level, it can reveal parts of who you are (or who you want to to be). For Jonathan Van Ness, it was cutting their hair short at 25 that made them realize much of their identity.
“There is so much internalized homophobia and transphobia in the gay community – especially in the male gay community – that I was like, ‘Oh, maybe someone will like me better’ or ‘I’ll be more. accepted by these guys “if I cut my hair,” Van Ness told me on Zoom. “I remember feeling so different from myself the second it was short. I was like, ‘It’s not fair.’ I [realized] no validation from other people will ever replace how much better I feel when my hair is long; [it] I just feel like this is who I am.
The strange eye the star feels the most authentic with the long hair. “All my life I have wanted long hair,” they said. “I was assigned a male at birth. Living in my authenticity as a non-binary person, for me, it’s largely in my hair. I myself feel the most authentic when it’s windy in my hair and I’m about to make a tumble pass.
Calling hair “art in motion,” Van Ness says hairstyling can be an opportunity for you to be creative and artistic, becoming a form of self-expression – something they are a strong advocate for.
“We are so much more than our hair. [But] there is a clear connection between the way we feel [and] when we look at ourselves in the mirror and realize “This is me in my most authentic self,” they say. “When there is a more symbiotic relationship with the way I behave in life as I see myself, it really feels good.”
As a beloved hairstylist and grooming guru on the hit Netflix show, The Van Ness hair care line is a natural progression of their expertise. The eponymous line, JVN, consists of four collections: Nurture, Undamage, Embody and Complete. “I really wanted to make a change in the beauty industry from the inside out,” they said. “[I wanted to make a line] it was for everyone: no matter where you come from, no matter your hair type, no matter your gender.
Each product is silicone-free, and the brand is committed to plastic-free packaging by 2025. You’ll find clean, nourishing ingredients like jojoba oil and chia seed extract, but the star ingredient in the range is hemisqualane, a smaller, more refined version of squalane, which is known for its moisturizing properties and is suitable for all hair types. “[Hemisqualane] reminds me of that lead singer in a group that brings out the best in everyone or that friend in your group of friends who is like glue, ”they say. “Hemisqualane really makes all the other ingredients work even harder.”