Home Natural cosmetics Proenza Schouler offers a masterclass in refined, effortless beauty – and a lipstick launch to match

Proenza Schouler offers a masterclass in refined, effortless beauty – and a lipstick launch to match

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There are the codes of house beauty, and then there is Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez almost never stray from the natural, cool downtown hair and makeup aesthetic they helped establish when they launched their New York-based line a while ago. 20 years, and their fall runway show was no exception. “They love the boldness of a fresh face,” makeup artist Diane Kendal said with a knowing shrug as she inspected the models’ contoured cheeks as the late afternoon sun streamed through the fourth-floor windows. of the Brant Foundation in the East Village.

And there’s definitely something daring about leaving skin almost bare, amplified only by a diffused application of contrasting shades of MERIT Beauty’s excellent The Minimalist Perfecting Complexion Foundation and Concealer Stick foundation, which Kendal sprinkled with its Day Glow illuminating balm. But it was the finishing touches that came with brushed brows, curled lashes — with mascara just at the roots — and a coat of Signature Lip Lightweight lipstick from MERIT, the clean beauty brand‘s first new product. since its launch last year, which gave models the perfect dose of wearable polish. “I’ve been a lifelong Proenza Schouler fan,” says Katherine Power, CEO and Founder of MERIT Beauty, explaining why she teamed up with McCollough and Hernandez to launch the brand’s first lipstick, enriched with squalane and sunflower of plant origin. seed oil for a super hydrating tint and weightless feel. “It’s a lipstick you can live in,” Power says of the eight buildable shades — effortless riffs on ’90s neutrals — who felt comfortable with structured tailoring and play. of volume that adorned the track.

Effortless is an apt term for natural lengths and the “classic but easy” bob hairstylist Guido Palau cut for the show – six, in total – that were cut high, just below the ear, parted down the center and processed with a mixture of water and Oribe Super Shine Moisturizing Hair Cream before air-drying for an attractive, long-lasting texture. Shortcuts have been popping up on and off the track lately as we approach a new phase of the pandemic and we are all looking for a way to redefine ourselves after nearly two years of living with COVID. “It gives neck,” Palau says of the figure-elongating style. But it’s the emotional makeover that comes with a defining haircut that offers perhaps its greatest appeal. “It uplifts you, it lifts your spirit, your energy and it’s cathartic,” Palau continues, which, if nothing else, offers an optimistic outlook for the season ahead.

Photographed by Hunter Abrams / @hunterabrams

Photographed by Hunter Abrams / @hunterabrams

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