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The best new products launching on Amazon this week


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It’s no secret that I love a good Amazon find, and one of my favorite ways to discover the best under-the-radar items is to browse the site’s Hottest New Releases page. It features the latest and most popular product drops on Amazon, and similar to the Best Sellers page, the chart is available for each category on the site and is updated daily.

  • Hero Cosmetics Mighty Nose Patch, 10 count, $18
  • Essie Limited Edition Valentine’s Day Nail Polish, $9
  • Versed Doctor’s Visit Instant Resurfacing Face Mask, $18 (originally $23)
  • Anrabess Oversized Turtleneck Sweater, $39 (originally $50)
  • Shiyifa Cropped Quilted Vest, $30-$36
  • Dash Express Heart Waffle Maker, $25
  • L’Oréal Paris EverPure 21-in-1 Color Care Hair Treatment, $10
  • Baleaf Fleece Lined High Waisted Jogger, $33 (originally $40)
  • Maybelline Colossal Curl Bounce Mascara, $8
  • Large Framar hair clips, 4-pack, $14 (originally $17)

Hero Cosmetics Might Nose Patch

Hero Cosmetics Mighty Patch Nose

The brand behind Amazon’s most popular pimple patches recently launched a nose patch, and it (unsurprisingly) sold out in six hours. Now that it’s back, you’ll want to add it to your cart ASAP. Unlike regular nose strips which are made with stripping adhesive, Hero Cosmetics Nose Patch is made with hydrocolloid gel like its pimple patches, which are soft and naturally absorbent. A In the style The beauty writer who tested the patch said she was “incredibly impressed with its effectiveness and noticed an instant reduction in nose shine”.

Essie Limited Edition Valentine’s Day Nail Polish

essie nail polish, valentines day limited edition

Love is already in the air with Essie’s new Valentine’s Day nail polish collection. There are six limited-edition shades to choose from, and each bottle features a cute holographic design on the brush handle. I’m looking at Pretty in Ink, which is a shimmery soft pink, for me, but the Love-Note Worthy crimson red and peachy neutral Respond With a Kiss can also sneak into my basket.

Versed Doctor’s Visit Instant Resurfacing Mask

Versed Doctor’s Visit Instant Resurfacing Mask

TikTok users are raving about this face mask from Versed, and now it’s finally arrived on Amazon (and it’s on sale). Made with glycolic, lactic, and salicylic acids plus vitamin C-rich pineapple and papaya enzymes, this super-exfoliating mask tackles the look of dull skin and pores. TikTok user Aisha Nur credits the mask for her “full glass face,” and an Amazon reviewer said they love how “gentle and moisturizing” it is on their “dry, dull skin.” 50 years”.

Anrabess Oversized Turtleneck Sweater

ANRABESS Women Oversized Turtleneck 2021 Winter Long Batwing Sleeve Spilled Hem Knit Tunic Pullover Sweater

This Amazon customer-favorite clothing brand has just added another stylish and comfortable sweater to its lineup. If it looks a little familiar to you, that’s because it’s essentially a new version of Anrabess’ hugely popular batwing sweater, which has over 15,000 five-star ratings. This latest version also has that batwing sleeve, but with a looser cowl neck and high-low hem, compared to the asymmetrical one of the original sweater. It comes in similar colors, including this neutral almond that I’m obsessed with.

Shiyifa Short Quilted Vest

Shiyifa Women’s Stand Collar Zipper Jacket

Speaking of style, can we talk about this cropped quilted gilet? It feels super trendy (like something one of the Hadid sisters would wear), and it even comes in colors that are everywhere right now like brown and beige. It also has a hidden drawstring hem so you can adjust the fit. Buyers say they’re “extremely happy” with it and it’s “pretty good quality” for its price.

Dash Express Heart Waffle Maker

Dash Express 8″ Waffle Maker

Dash’s super fun Heart Waffle Maker in the eight-inch size might just be the best at-home version on Amazon right now. It’s usually available in the mini size, which is really cute, but this larger option is rather a rare find – it looks like it’s only available at select retailers at the moment. If a special Valentine’s Day breakfast is on your agenda, you’ll definitely want to grab it before it sells out (which is very likely).

L’Oréal Paris EverPure 21-in-1 Hair Care Color Care

L’Oreal Paris EverPure 21-in-1 Sulfate-Free Color Care Spray

L’Oreal recently added a few new products to its color-safe EverPure line, including this leave-in hair treatment. I’m a big fan of hair treatments like this since I air-dried my hair, so I always like to use something that will help with frizz, shine, and breakage. This one has 21 massive benefits, and it’s made with almond milk and rose extract, so it probably smells great too.

Baleaf Fleece-Lined High-Rise Jogger Pants

BALEAF Women’s Fleece Lined Pants Water Resistant Sweatpants

I actually bought these joggers in black a few months ago, but now they come in smaller sizes and new colors like purple gray, wine red, and dark green. They’re a great lightweight fleece option if you’re running errands on a not-too-cold day, and I find them flattering too. They are very snug which might make them feel a little small so I’m going to go up a size this time for a bit looser feel.

Maybelline Colossal Curl Bounce Mascara

Maybelline New York Volum’ Express Colossal Curl Bounce Washable Mascara

Did you know that the shelf life of mascara is approximately one year? If you’ve run out of time to replace some of your favorite tubes (I definitely am), Maybelline has a new mascara for you: the Colossal Curl Bounce. Made with a special “memory curl formula”, the mascara is meant to keep lashes curled for up to 24 hours. Customers say it “gives the look of false lashes” and it “really helps curl your lashes.”

Large Framar hair clips

Large FRAMAR claw clips for thick hair

These hair clips look like the ones that went viral on TikTok — which I own and wear every day — but in chic brown neutrals. I love the color combo they have so I’m going to give them a try, especially since my boyfriend (who also has long hair) keeps stealing my clips. These are actually the bestselling hair clips on Amazon right now, thanks to hundreds of shoppers who rave that they’re durable and cute.